Justin Guardiani
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Project

Publix Gift Cards Online

eCommerceCheckout & PaymentsProduct Strategy

Publix's first online gift-card checkout — a purchase and reload flow built from scratch, with tokenized payment storage for repeat purchases.

Role
Sr. Project & Product Manager, PMO Leadership
Client
Publix Super Markets
Team
Brand, Digital Design, Copy, Development, Vendor

How the flow worked

Illustrative diagram — not a screenshot

New Purchase

1

Enter gift card amount

Customer chooses a value

2

Enter payment info

Card details collected

3

Payment tokenized & saved

Token stored, not the card number

4

Confirmation

Order complete

enables repeat purchases

Reload

Returning customer

Comes back to add funds

Saved payment on file

No re-entry of card details

Reload amount

Customer chooses a value

Confirmed

Balance updated

Reload gave customers an online alternative to topping up a card in-store.

Scope

As Publix built its first online gift-card checkout — the ability to buy and reload gift cards online — I owned the project end-to-end: defining the purchase and reload flow, collecting user and payment information, and driving the payment-tokenization decisions while managing IT/Development's build, so returning customers' payment details didn't need to be re-entered. The reload/add-funds feature gave customers an online alternative to topping up a card in-store.

How I approached it

  • Drove the payment-tokenization decisions and managed IT/Development's build, protecting stored payment credentials for repeat purchases
  • Designed the reload/add-funds flow as a lighter-lift alternative to a full loyalty-balance rebuild
  • Managed this as Publix's first online gift-card transaction flow, coordinating the governance and compliance review a payment-adjacent feature requires
  • Sequenced testing and launch to the higher bar a payment feature demands, versus a typical content site
  • Led a cross-functional team spanning brand, digital design, copy, internal development, and a vendor

Publix's first online gift-card checkout, live from launch.

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