Discovery & Customer Research
Ran surveys, interviews, and discovery for a DAM used by 300+ associates, and 100+ person customer focus groups for Dollar/Thrifty.
PRODUCT MANAGEMENT
Product decisions that move the number.
I find the real problem, make the hard scope call, and ship what moves conversion, adoption, and revenue, from HSN's checkout to Universal's park maps.
Product management is deciding what to build, what to cut, and how you'll know it worked.
Key wins
+17%
conversion from A/B-tested funnels
Universal
+30%
mobile app NPS
Universal
300K
Wine Club members after going digital
Publix
~5%
sales lift on select campaigns, 30-store beta
Publix
What I bring as a Product Manager
Strategy-to-ship ownership: finding the problem, choosing what to build, and proving it worked.
Roadmapping & Prioritization
Owned the Universal maps and geo-wayfinding roadmap, scoring a backlog of 50+ API integrations with RICE and Kano.
Experimentation & Conversion
A/B-tested funnels to a 17% conversion lift at Universal, and cut HSN's checkout bounce rate from 80%+ to about 15%.
Build vs. Buy & Scope Calls
Cut ~$3M of requested content from the Digital Board roadmap and replaced a vendor platform with an in-house CMS.
Packaging & Monetization
Designed tiered packages at Curious Jane that closed 2 agency clients and 20 franchise deals, generating $60K+.
AI Product Delivery
Took an HR/benefits chatbot from proof of concept to permanent deployment as UAT performance rose from 78% to 90%.
Case studies & projects
PROJECT OVERVIEW
Publix Digital Menu Boards
A build-vs-buy call, a ~$3M scope cut, and a ~5% sales lift.
CASE STUDY
Universal Global Design System
Maps roadmap, +17% conversion, and +30% app NPS on one platform.
CASE STUDY
Publix Wine Club
Discovery that retired paper sign-ups and grew membership to 300K.
CASE STUDY
Building AI into production
An HR chatbot taken from proof of concept to permanent deployment.
PROJECT OVERVIEW
HSN Checkout & Conversion
A checkout drop-off traced and fixed (80%+ → ~15% bounce), and conversion up 200–300%.
Clients
UniversalPublixHasbroHSNOld Republic TitleDollar/ThriftyHome Depot